Topic
Data Tracking
11 articles · 2 guides
What's the Deal with Your Direct Traffic, and How to Fix ItLearn how to find and fix causes that distort the statistics on traffic sources, and lead to inflated direct traffic in Google Analytics 4
Explaining First-party, Second-party, and Third-party Data: An In-depth OverviewDiscover the differences between first, second, and third-party data. Learn how each type of data is collected and its role in marketing strategies
How to Track Instagram Analytics with GA4 to Understand Your Instagram TrafficLeverage Google Analytics for Instagram insights. Learn to track referrals and paid traffic for a data-driven approach.
Google Analytics GDPR Compliance: How to Ensure It in EuropeConfused about GDPR and Google Analytics? OWOX breaks down the complexities and provides actionable steps for compliance in this informative article.
The four horsemen of digital marketing analytics: Consent mode, ITP, ad blockers, and GA4Learn how to tackle consent mode, ITP, ad blockers, and GA4 attribution challenges. Discover solutions to boost data accuracy and marketing insights
Guide to UTM Parameters for Marketing Сampaigns in Google Analytics 4Master UTM parameters for marketing campaigns in GA4 with this comprehensive guide, covering everything from the basics to advanced techniques.
Understanding UTM Tags: The Ultimate Guide on How to Set Up and Track UTMsFind out more about what and how to use UTM tags, and how to append them correctly to get detailed information about your traffic sources
The Anatomy of UTM Parameters: Understanding the ComponentsDiscover the ultimate guide to UTM parameters, a must-use for marketers. Learn how to supercharge your campaign tracking and maximize results.
Supercharge Your Marketing Campaigns with These 7 Best Free UTM-buildersDiscover the best free UTM builders to optimize marketing campaigns. Simplify tracking, analyze traffic, and measure performance effortlessly
Solving the GDPR Problem with a GTM Server-side Tagging
UTM ID — What it is and why you need to add it to your ad tracking nowGuides2