Solution
NewThe OWOX MCP is live — ask in Claude or ChatGPT →
You're flying blind between board meetings. Let's fix this.
Ask ' what's driving margin down this quarter?
Trusted by 170k spreadsheet users
Marketplace users
175K+
teams running OWOX from the Google Workspace Marketplace
G2 rating
4.9
296 verified reviews on G2
Connector downloads
156K+
open-source connector installs via npm
GitHub stars
231
the platform is open source — star it, fork it, self-host it
The founder’s dilemma
You’re making decisions on numbers you can’t verify
You ask for a revenue number. Someone pulls it from a dashboard, a CSV, or ChatGPT. A week later you find out the number was wrong – or that marketing and finance had different versions of the same revenue... Sound familiar?
How you get data today
Asking people, waiting, hoping
- You ask your CMO for ROAS. They ask the analyst. The analyst asks which dashboard. A week passes.
- Finance and marketing report different revenue numbers — because they pull from different sources
- John pastes a ChatGPT answer into Slack. It looks right. You make a decision. The number was wrong.
- Your one analyst spends 90% of time pulling numbers for people, instead of analyzing.
- Thinking about hiring another analyst – but you’re not sure what the first one should be doing differently...
With OWOX
Answers delivered. Numbers verified.
- Ask for revenue, CAC, pipeline, or churn in your AI chat — answer on the spot, traced to SQL
- Marketing, finance, and ops pull from the same library — same definitions, same numbers
- Every number traces back to SQL your analyst approved – deterministic, verifiable
- Your team self-serves from Sheets – they pick columns, filter, refresh, without filing tickets
- Your analyst builds the system once. It serves the whole company. No more asking people for data.
You don’t need a bigger data team. You need a system that makes data accessible to everyone.
F04 · One source of truth
Every team pulls from the library. Same definitions. Same numbers.
Your analyst (or your most technical team member
- One-click library creation — aliases, descriptions, join keys, and ownership auto-generated
- Revenue means the same thing in every report, every Sheets file, every answer in your AI chat
- Technical and Business Owner on every Data Mart — you always know who defined the number

F05 · Data for everyone
Every leader self-serves — in the tools they already use.
Your CMO, CFO, and product lead each browse the governed library in Google Sheets — business-friendly names, trusted numbers, no tickets.
- Column picker shows business-friendly names — " Revenue by Channel
- Every cell value is trusted, traceable, verifiable – no AI-generated hallucinations
- See it for each team leader: CMO

F06 · Your Monday morning ROUTIBE
Ask your business. Get an answer you can act on.
Revenue, margin, what's really driving growth — right inside Claude, ChatGPT, or Slack, and get an answer you can act on.
- Every number is the result of a deterministic SQL query, not an LLM guess – patented technology.
- AI writes the narration.
- Monday leadership brief, weekly board update, daily ops pulse – you always have the latest data at your fingertips.

How it works
From 'can someone pull this?' to self-service analytics in 3 simple steps
Your analyst sets it up once. You get executive briefings on schedule. No more asking people for data.
Step 1
Your analyst builds the library
Connect data warehouse, pick tables, one-click populates data assets. Takes minutes, not months.

Step 2
Everyone self-serves in Sheets
Marketing, finance, ops — everyone browses the library from Sheets, picks columns, and set refreshes.

Step 3
You get briefings on schedule
You ask, and get answers — in Claude, ChatGPT, or Slack; every number traces to the SQL your analyst approved

What changes for your company
Make decisions on numbers you trust
When every team member has access to governed data, the company moves faster.
Decisions in minutes, not weeks
Ask a question in your chat and get a trusted answer in seconds; your team self-serves in Sheets all week
One version of the truth
Marketing and finance report the same revenue number because they pull from the same Data Mart. No more reconciliations.
A subscription instead of a salary
A Reporting Analyst starts at $65/month. A new analyst hire costs $80–120K/year and takes three months to ramp up...
What users are saying
What company leaders say
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
“Golden data is clean data — the measure of reality, true and not false, that you can trust based on its source. If you have that, you're good.”
“Most businesses look at a Shopify or Google Analytics dashboard and think it's the source of truth. It's not — that data was never cleaned.”
Customer stories
Companies that deployed self-service analytics
Organizations that scaled analytics without scaling headcount
"For 10 years I was blind." The day Pürblack® founder stopped guessingSecondsto get reports across six channelsRead the story
How OWOX Reports Helped Reformation Make Data-Backed DecisionsMinutesfrom data request to business decisionRead the story
How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly10hrs+saved per week on manual reportingRead the story WHAT YOUR DATA TEAM DOES
One hire serves the whole company
our data team sets up a Reporting Analyst once: it builds the governed library every team self-serves from, and powers your Monday brief. When you want to ask "why did revenue dip last week?" in plain language, the Senior Analyst answers in Claude, or ChatGPT — traceable to SQL, never hallucinated.
OWOX Reporting Analyst
Answers every little question of team members with trusted data in spreadsheets
OWOX Senior Analyst
Answers your “why” questions in plain language – @owox in Claude and ChatGPT. Traceable to SQL.
FAQ
Questions CEOs ask
Do I need a data team to use OWOX?
Not a team — a person. Your most technical team member — an analyst, a marketing-ops lead, even a technically confident marketing manager — connects the warehouse (BigQuery has a generous free tier), picks tables, one-click populates the Data Mart library, and publishes it, usually in an afternoon. From that point on, everyone in the company self-serves: they ask their business a question in their own AI chat — Claude, ChatGPT, or Slack — or pull the numbers in Google Sheets. No new tool to learn. If you have zero technical people, we'll walk you through setup in a 30-minute demo — but if your company uses Google Sheets and runs ad campaigns, someone on your team can handle this.
How do I know the numbers are real and not AI-generated?
This is the core difference between OWOX and every "AI analytics" tool your team has been pasting into Slack. When someone asks ChatGPT "what's our ROAS?", the LLM writes a query on the fly — different every time, potentially wrong, impossible to verify. OWOX works the opposite way: your analyst defines the SQL, approves the logic, and publishes it as a Data Mart. When you ask a question in your own AI chat, every number in the answer is the result of that pre-approved SQL running against your real warehouse data — the AI narrates, but it never writes the query or invents a join. The numbers are deterministic: same question, same result, every time. Patented technology. Every number traces back to SQL your team approved.
What does this actually cost?
OWOX starts at $65/mo . That includes connectors (pull ad-platform data into your warehouse), Data Mart management (govern and join your data), and the Google Sheets Extension. For context: a freelance analyst charges $75–150/hour; a full-time analyst is $80–120K/year plus three months to ramp. OWOX scales to every team member for less than a business lunch. Higher tiers add MCP — ask your business in Claude, ChatGPT, or Slack — plus multi-destination delivery and SLA. Enterprise is custom.
My marketing lead already uses ChatGPT for data questions. Why is this better?
Because ChatGPT makes up numbers and your marketing lead can't tell the difference. It writes SQL on the fly, joins tables it shouldn't, hallucinates columns that don't exist, and gives a different answer every time. One wrong number in a board deck is all it takes. OWOX gives your marketing lead the same ask-in-your-AI-chat experience — that's exactly what MCP is — but the answer comes from governed Data Marts with analyst-approved SQL. Every cell is deterministic, every join follows pre-defined keys, no hallucinations, same answer every time. Your marketing lead gets speed; you get trust.
How long until I’m actually using this?
Your first Data Mart takes minutes. A useful library covering your core metrics — revenue, CAC, pipeline, campaign performance — can be built in a day or two. Your team sees the library in Google Sheets immediately after publishing, and you can ask your first question in your own AI chat the same day. This isn't a six-month project — no implementation phase, no professional-services engagement, no migration. Connect the warehouse, build the library, publish it. Done.
Can I start without a data warehouse?
You need a warehouse, but getting one is easier than you think. Google BigQuery has a free tier that covers most small-company volumes — 10GB storage, 1TB queries/month, no credit card. Your marketing-ops person or a freelance analyst can set it up in an afternoon, and OWOX connectors pull your ad-platform data in automatically. Already on Snowflake, Databricks, Redshift, or Athena? OWOX connects to all of them. Your data stays in your warehouse — OWOX reads from it, never copies it — so nothing you ask ever leaves your control.

