Connector
Connect Microsoft Ads Data to Google Sheets
Use Google Sheets as a reporting destination for Microsoft Ads data collected with OWOX Data Marts. Collect Microsoft Ads Data into any data warehouse, then reuse it in Sheets (or Looker Studio) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email.
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S01 · Step 1
Step 1: Create a Microsoft Ads Data Mart
Start by creating a new Microsoft Ads Data Mart and choose Connector as the definition type.
- Select Microsoft Ads as the data source
- Specify the Account ID and Customer ID that you want to collect data from
- Authorize access to your Microsoft Ads account
S02 · Step 2
Step 2: Select a Data Storage
All data should have it’s home. You need to connect a data storage where your Microsoft Ads data will be stored & processed.
- Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
- Store raw Microsoft Ads data in one central place so you can blend them later on
- Keep full ownership and control over your data
S03 · Step 3
Step 3: Select API Endpoint & Fields
Choose exactly which Microsoft Ads data should be collected.
- Select the appropriate API endpoint (for example, ad_performance_report)
- Choose metrics such as spend, impressions, clicks, and conversions
- Define the dataset and table where data will be stored
S04 · Step 4
Step 4: Create Microsoft Ads Report in Google Sheets
Now it’s time to enable your Microsoft Ads data in Google Sheets
- Add Google Sheets as a Destination
- Create a new Google Sheets Document, share it, then Create & Run your report
- Check the box for regular updates to keep data fresh
S05 · Step 5
Step 5: Get more from your Microsoft Ads Data
Your Microsoft Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same Microsoft Ads Data Mart to:
- Enable Microsoft Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
- Visualize Microsoft Ads Data in Looker Studio. Just tik the box on the destinations tab
- Blend Microsoft Ads data with GA4, CRM, or other ad platforms
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