Events
Maximizing ROI with Data Quality: A Marketer's Guide
According to Forrester research one of the key reasons that directly affects marketing growth is the poor data quality. 21% of the media budget in the last year was wasted due to incomplete and inaccurate data in ROI reports. Proving marketing ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.
At the webinar, you’ll learn how to get high-quality data to increase ROI of your marketing performance:
- Why ignoring modern tracking issues can lead to a loss of 60% of actionable marketing data and accordingly to a CPC increase;
- How to make your team stop doubting the data and start drawing insights instead;
- How to restore confidence in attribution and start optimizing ads 43% more efficiently;
- How to slash the time you spend on conducting data-informed marketing experiments 2X;
- The impact of GDPR, Consent Mode, First-Party Data Layer, Modeled Conversions issues restrictions on ROI, and how to withstand it.
Who’s the webinar for:
- Head of Digital Marketing, eCommerce Directors, CMOs, who expect marketing and sales results to depend on their performance, not faulty data.
- Digital marketers, Marketing analysts, who are tired of regular requests to double-check the data in the reports due to mistrust.
After the webinar, you will be able to solve all the challenges mentioned above, get high-quality data and focus on enhancing marketing ROI.
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