Dashboards
Advertising Performance & Attribution Report
Monitor key marketing KPIs in one report
You no longer need to switch between reports or manually summarize data in a table to see the number of users and transactions or the revenue, expenses, and ROAS of your advertising channels.
With OWOX BI, you get a ready-made auto-updated dashboard with high-quality and up-to-date data on all traffic sources.
S01 · Dashboards
Find out how different sources influence user promotion by funnel
Which source pushes the user to buy — and at what step? This information will help you reallocate your marketing budget based on problem areas in the funnel.
The less likely a user is to pass a certain step, the more attention should be paid to the campaigns that guide the user through this step.
S02 · Dashboards
Analyze the effectiveness of ad campaigns
Find out what share of profits are generated by various brand and non-brand campaigns.
Compare the conversion and ROI of advertising campaigns separately for Facebook and other sources.
Analyze conversion data from organic traffic to assess the effectiveness of site optimization.
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