Vadym Kramarenko
Vadym Kramarenko
Growth Marketing Manager
Vadym Kramarenko is a Growth Marketing Manager at OWOX, where he drives user acquisition and product-led growth strategies. He hosts the OWOX podcast, interviewing analytics professionals about data-driven marketing, attribution, and reporting best practices. Vadym specializes in turning complex analytics concepts into practical, actionable marketing frameworks.
Articles216
- BigQuery Aggregates: Boost Your Data Analysis in 2025
- Google Analytics 4: In-Depth Insights and Tips
- Looker Studio Templates for Marketers in 2026
- Free Google Ads to BigQuery Connector by OWOX
- Top 10 Google Analytics Alternatives in 2026
- Bad Data Visualization Examples to Avoid in 2025
- Why Open-Source Analytics Is the Future for Analysts
- Reclaim marketing reports: a 2025 guide for analysts
- Fixing Miscommunication Between Analysts & Marketers
- Exploring Marketing Attribution Model: A Detailed 2025 Guide
- When to Adopt OWOX BI as a Marketing Leader
- Data freshness: the key to better business decisions
- Histogram vs Bar Graph: Key Differences Explained
- Data-Driven Marketing for FinTech Growth
- 13 Sales Forecasting Methods for Revenue Prediction
- Top Graph and Chart Types for Data Visualization in 2025
- Data Reporting in 2025: What It Is and How to Do It
- Top 10 advertising reporting tools in 2026
- What is CTR and what counts as a good rate in 2026
- Smart Decision-Making with Automated Reporting
- What is Data Visualization: Examples, and Tools for 2025
- Data Visualization: Your Gateway to Decision-Making in 2025
- How to Boost Sales and Improve ROI Using Machine Learning in 2026
- A Comprehensive Guide to PPC Reporting in 2026
- Mastering Marketing Reports in 2025: A Comprehensive Guide
- How to Tell a Great Story with Data: A Full Guide
- Stop Data Gaps: Integrate Analytics Tools for Precise Insigh
- 6 Inventory Optimization Techniques for Supply Chain in 2025
- Machine learning use cases in digital marketing in 2025
- The Ultimate 2024 ETL Guide: Data Integration Techniques
- What Is Ad Hoc Reporting and Why It's Important
- Trending E-commerce Reports for Valuable Insights in 2025
- Master COUNT and COUNTA in Google Sheets: A 2025 Guide
- Master COUNTIF, COUNTIFS and Other Related Functions in 2025
- Master MATCH in Google Sheets: 2025 Data Analysis Guide
- How to Use Find and Replace in Google Sheets: A 2025 Guide
- Master INDEX and MATCH in Google Sheets With Our 2025 Guide
- MAX, MIN & MEDIAN Functions in Google Sheets: 2025 Guide
- Master the PERCENTRANK Function in Google Sheets for 2025
- Master the RANK Function in Google Sheets for 2025
- Master SUM, SUMIF & SUMIFS in Google Sheets: 2025 Guide
- A 2025 Guide to UPPER, LOWER, PROPER Functions in Sheets
- Create & Customize Charts in Google Sheets: 2025 Guide
- Convert Currency in Google Sheets with GOOGLEFINANCE
- Optimize GOOGLEFINANCE in Sheets for Financial Data in 2025
- Complete Guide to Pivot Tables in Google Sheets
- Mastering Google Sheets QUERY: Essential Guide for 2025
- Master QUERY & UNIQUE Functions in Google Sheets: 2025 Guide
- How to Remove Duplicates in Google Sheets: All Methods
- Google Sheets Tables: Simplify Data Analysis in 2025
- How to Use VLOOKUP in Google Sheets in 2025
- Master Array Formulas in Google Sheets: Complete 2025 Guide
- Using AVERAGE Function in Google Sheets: A 2025 Guide
- Bar Graphs & Error Bars in Google Sheets: 2025 Guide
- Master the CHAR Function in Google Sheets for 2025
- How to Use the EXACT Function in Google Sheets in 2025
- Google Sheets FILTER Function: A 2025 Data Analysis Guide
- How to Sort Data in Google Sheets: A Complete 2025 Guide
- How to Wrap Text in Google Sheets with Simple Tips for 2025
- Text Joining using JOIN and TEXTJOIN in 2025
- Master Google Sheets LEFT, RIGHT, and MID Functions in 2025
- Master the LEN Function in Google Sheets in 2025
- Master the PERCENTILE Function in Google Sheets for 2025
- Creating Dynamic Pivot Charts in Google Sheets in 2025
- Master the QUARTILE Function in Google Sheets for 2025
- Mastering REPLACE in Google Sheets 2025: Update Text Effortl
- Google Sheets: Using the REPT for Data Customization in 2025
- Master the SEARCH Function in Google Sheets: A 2025 Guide
- Master Data Sorting in Google Sheets with SORT&SORTN in 2025
- SUBSTITUTE Function in Google Sheets 2025: Editing Tips
- Google Sheets: TRIM, CLEAN & T Functions [2025]
- VLOOKUP with Multiple Criteria in Google Sheets in 2025
- Master WEEKDAY & WEEKNUM Functions in Google Sheets 2025
- Combine Text Efficiently with CONCATENATE and AMPERSAND in 2
- Google Sheets Data Validation Guide 2025: Best Practices
- Date Filtering with QUERY in Google Sheets: 2025 Guide
- Master EDA in Google Sheets: A Complete Guide (2025)
- How to Search in Google Sheets: A 2025 Guide
- How to Use ImportFEED in Google Sheets
- How to Use ImportHTML in Google Sheets
- How to Use ImportXML in Google Sheets
- Mastering Slicers in Google Sheets 2025: A Complete Guide
- SPARKLINE in Google Sheets 2025: Easy In-Cell Charts Guide
- Google Sheets: Mastering the TEXT Function for Formatting
- Track Instagram Traffic in Google Analytics: A 2025 Guide
- Ultimate Guide to the UNIQUE Function in Google Sheets: 2025
- WORKDAY and NETWORKDAYS Functions in Google Sheets 2025
- GA4 Insights: What’s Next for Digital Analytics
- Essential GA4 Reports for Marketers in 2025
- Google Analytics in Europe: Ensuring GDPR Compliance
- Key Benefits of Using Google Analytics 4
- Export GA4 User Properties to BigQuery: Setup Guide 2025
- Top 25 Digital Marketing Metrics and KPIs to Measure in 2026
- Marketing Performance: Metrics and Strategies in 2026
- Understanding Return on Ad Spend (ROAS) in 2026
- Calculating ROI for Marketing Campaigns in 2026
- Understanding the LTV:CAC Ratio and Its Calculations in 2026
- Understanding the Marketing Mix of Channels in 2026
- How to Create Performance Marketing Strategy in 2026
- Complete List of All Facebook Photo Sizes for 2026
- Social Media Dashboards For Data-Driven Marketing
- BigQuery Array Functions: Complete 2025 Guide
- Create and Delete Tables in BigQuery: A 2025 DDL Guide
- BigQuery DML Commands: A Complete Guide for Data Analysts
- BigQuery Date Functions: 2025 Syntax, Usage & Examples Guide
- DATE vs DATETIME vs TIMESTAMP: Right SQL Date Type in 2025
- BigQuery Datetime Functions: A Guide for Data Analysts
- JOIN vs UNION in SQL: Understanding Key Differences in 2025
- Enhanced Data Analysis with BigQuery Navigation Functions
- Explore New BigQuery Capabilities for 2025
- BigQuery Numbering Functions: Enhance Data Analysis Skills
- BigQuery Pricing 2025: Forecast and Manage Costs
- Master BigQuery SQL: The Ultimate 2025 Guide
- A Complete Guide to WHERE, HAVING, and QUALIFY in SQL
- Timestamp Functions in BigQuery: 2025 Guide for Analytics
- Top Essential BigQuery Data Types: A Clear 2025 Guide
- Top 5 Visualization Tools for BigQuery Users in 2025
- Using Window Functions in BigQuery: A 2025 Guide
- CEILING, FLOOR, ROUND: Google Sheets Functions Guide 2025
- How to Overcome Common Data Quality Issues
- Key Techniques for Mastering Data Aggregation in 2025
- The Art of Data-Driven Marketing in 2026
- Databases vs. Data Warehouses vs. Data Lakes: Key Difference
- Top Date Functions in Google Sheets for 2025 Explained
- Master Dates and Times in Google Sheets: 2025 Guide
- Mastering DAY Functions in Google Sheets: 2025 Guide
- Facebook Ads vs. GA4 Conversions: Differences in 2025
- Enrich Digital Marketing Reports with Sales Data
- How Evaluate Media Advertising Effectiveness in 2026
- Top 10 Facebook Ads Report Templates for 2025
- FIND and SEARCH Functions in Google Sheets in 2025
- Basics of GA4 Measurement Protocol: An Ultimate 2025 Guide
- Understanding LinkedIn Ads Dashboard and Reporting in 2024
- Performance Marketing 101: Guide to Omnichannel Marketing - 2026
- HLOOKUP in Google Sheets for Horizontal Lookups: 2025 Guide
- Effective Marketing Analytics System for CMOs
- Master Data Analytics to Resolve Marketing Problems in 2025
- Merging Ad Channels for Optimal Allocation of Budget in 2025
- Connect TikTok Ads to BigQuery: A Comprehensive Guide
- Using the SPLIT Function in Google Sheets: A Complete Guide
- What Are UTM Tags And How To Use Them in 2025
- Using VLOOKUP with IF Function in Google Sheets
- Leverage IF Function in Google Sheets: A Complete 2025 Guide
- IFS Function in Google Sheets: Complete 2025 Guide
- Master IMPORTDATA in Google Sheets: Complete 2025 Guide
- IMPORTRANGE in Google Sheets: Comprehensive Guide 2025
- Ways to Assess Offline Ads Impact on Online Sales
- KPI Dashboards: Data-Driven Growth Decisions
- Efficiently Link Data Across Multiple Google Sheets in 2025
- Effortless Data Transfers with Google BigQuery: 2025 Guide
- Looker Studio Tutorial: A Simple Overview to Get Started
- Master LOOKUP Function in Google Sheets in 2025
- Comprehensive Guide to Marketing Channel Strategy
- Simplifying Complex Data Structures with Data Mapping
- Marketing Efficiency Ratio (MER) for Campaign Optimization - 2026
- Maximize Social Media Ads ROAS: Top 6 Strategies 2026
- A Guide on Key GA4 Metrics & Dimensions for Growth in 2025
- MONTH and EOMONTH Functions in Google Sheets: 2025 Guide
- Master NOW and TODAY Functions in Google Sheets: 2025 Update
- A 2025 Guide on Setting Up Form Tracking in GA4
- An In-Depth Guide to Key Marketing Metrics
- OWOX Reports Extension for Google Sheet vs. Connected Sheets
- QUERY vs VLOOKUP in Google Sheets: 2025 Data Analysis Guide
- QUERY & CONCATENATE in Google Sheets: Usage Tips for 2025
- Guide to Using QUERY+IMPORTRANGE in Google Sheets
- Master REGEX Functions in Google Sheets: Complete Guide 2025
- SMART Marketing Goals for 2026 Success
- Web Analytics Statistics: How to Become a Data Scientist
- BigQuery String Functions Syntax, Usage & Examples in 2025
- Master TIME Functions in Google Sheets: Complete 2025 Guide
- Top Marketing Analytics Solutions for 2026
- How to Track X Ads Traffic in Google Analytics 4
- Effective Website Analytics Audit in 2025: Key Steps
- Understanding Attribution in Marketing in 2025
- Cohort Analysis in Analytics:Strategy for Customer Retention
- CPC in Advertising: Cost per Click Formula and Calculation
- What Is Raw Data and How to Use It in 2025
- Data Quality Responsibility: A Guide for Analytics Teams
- Google BigQuery: The Best Marketing Data Warehouse in 2026
- Master YEAR & YEARFRAC Functions in Google Sheets in 2025
- Decoding LTV: Maximizing Customer Lifetime Value
- SEMrush vs SimilarWeb: Comparing Accuracy in 2026
- 5 Key Differences of XLOOKUP vs VLOOKUP
- Master 5 BigQuery Functions Every Analyst Should Explore
- Collect Facebook Ads Data into Snowflake with OWOX Data Mart
- Free Criteo Ads to BigQuery Connector by OWOX
- Free Facebook Ads to BigQuery Connector by OWOX
- Free LinkedIn Ads to BigQuery Connector by OWOX
- Free LinkedIn Ads to Google Sheets Connector by OWOX
- Free LinkedIn Pages to BigQuery Connector by OWOX
- Free LinkedIn Pages to Google Sheets Connector by OWOX
- Free Microsoft Ads to BigQuery Connector
- Free Microsoft Ads to Google Sheets Connector
- Free Open Exchange Rates to BigQuery Connector by OWOX
- Free Open Exchange Rates to Google Sheets Connector by OWOX
- Free Reddit Ads to BigQuery Connector by OWOX
- Free Reddit Ads to Google Sheets Connector by OWOX
- Free TikTok Ads to Google BigQuery Connector by OWOX
- Free TikTok Ads to Google Sheets Connector by OWOX
- Free Twitter Ads to BigQuery Connector by OWOX
- Free Twitter Ads to Google Sheets Connector by OWOX
- Google Ads Data Hub: Everything a Marketer Needs to Know
- How to Measure Post-view Conversions
- Load Microsoft Ads Data into Snowflake with OWOX Data Marts
- Snowflake Data Warehouse Explained for Beginners and Teams
- Snowflake for Data Analysts Reusable Reporting Layer Guide
- Collect TikTok Ads Data into Snowflake for Trusted Reporting
- A 2025 Guide on Customer Lifetime Value (LTV)
- How to Upload Data from Facebook to Google BigQuery
- Basic Guide to Web Traffic Analytics in 2025
- A Complete Guide on Business Intelligence
- How to Measure Online Advertising Effectiveness in 2025
- Must Have Skills for the Modern Marketing Analyst
- The Essential Guide to Marketing Analytics
- Master Website Conversions for Your Business Goals in 2025
- BigQuery for Marketing Analytics in 2026
Podcast38
- Data Preparation Challenges
- Control vs. Collaboration in Analytics
- Ad Hoc Reporting Explained
- Product Analytics Culture in SaaS
- Build a Reusable SQL Library
- Building Trust Through Data Lineage
- 7 Gifts from OWOX in 2024
- Common Data Analysis Mistakes
- Marketing Analytics Dos and Don'ts
- Data Democratization for Business
- Data Activation Strategies
- Facepalm Moments in Analytics
- From Firefighting to Strategy
- GA4 Tactics for More Traffic & Sales
- Spot and Fix Hidden Data Issues
- The Self-Service Analytics Paradox
- Post-Cookie Marketing Strategies
- Data Analytics Implementation Guide
- Redefine Reporting with Data Marts
- Self-Service Reporting Done Right
- Augmented Analytics for Smarter Insights
- Ask Better Data Questions
- The Art of Marketing Analytics
- Data Freshness in Business Decisions
- Four Horsemen of Marketing Analytics
- From Dashboards to Dialogue
- Hidden Costs of Copy-Paste Reporting
- Data Culture's Impact on Growth
- Data-Driven Decision-Making
- Data Modeling for Better Analytics
- Top 3 Marketing Blind Spots in 2025
- Top 5 Data Analytics Problems
- Why Analysts Hate SaaS Tools
- Top Business KPIs Every Company Should Track
- Top Data Analyst Skills in 2025
- Train Business Users for Data Exploration
- Data Masking for Privacy & Security
- Version Control in Analytics