Connector
Visualize Criteo Ads Data in Looker Studio
Use Looker Studio as a reporting destination for Criteo Ads data collected with OWOX Data Marts. Collect Criteo Ads Data into any data warehouse, then reuse it in Looker Studio (or Google Sheets) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email.
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open-source connector installs via npm
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S01 · Step 1
Step 1: Select a Data Storage
All data should have it’s home. Start by connecting a data storage where your Criteo Ads data will be stored & processed. This is necessary so you connect trusted data to Looker Studio.
- Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
- Store raw Criteo Ads data in one central place so you can blend them later on with other ads data or with conversions data from GA4
- Keep full ownership and control over your data
S02 · Step 2
Step 2: Create Criteo Ads Data Mart
Click on + New Data Mart , choose Connector as the definition type.
- Select Criteo Ads as the data source
- Specify the Advertiser ID that you want to collect data from
- Authorize access to your Criteo Ads account
S03 · Step 3
Step 3: Select Criteo Ads API Endpoint & Fields
Choose exactly which Criteo Ads data should be collected.
- Select the appropriate API endpoint (for example, statistics)
- Choose metrics such as clicks, displays, visits, reach, audience, eCPM, etc.
- Define the dataset and table where data will be stored
S04 · Step 4
Step 4: Create Criteo Ads Report in Looker Studio
Now it’s time to enable your Criteo Ads data in Looker Studio
- Add Looker Studio as a Destination & paste the JSON into Looker Studio
- Then just tik the box in the Destinations section of a data mart
- From now on, your Criteo Ads Data Mart is available from Looker Studio as a configuration
S05 · Step 5
Step 5: Get more from your Criteo Ads Data
Your Criteo Ads data is now available for analysis in Looker Studio. But why stop at just this? You can reuse the same Criteo Ads Data Mart to:
- Enable Criteo Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
- Just go to Insights tab, use our smart prompt, customize it or start from scratch
- Blend Criteo Ads data with GA4, CRM, or other ad platforms
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Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”