Connector
Visualize Google Ads Data in Looker Studio
Use Looker Studio as a reporting destination for Google Ads data collected with OWOX Data Marts. Collect Google Ads Data into any data warehouse, then reuse it in Looker Studio (or Google Sheets) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email.
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S01 · Step 1
Step 1: Select a Data Storage
All data should have it’s home. Start by connecting a data storage where your Google Ads data will be stored & processed. This is necessary so you connect trusted data to Looker Studio.
- Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
- Store raw Google Ads data in one central place so you can blend them later on
- Keep full ownership and control over your data
S02 · Step 2
Step 2: Create Google Ads Data Mart
Click on + New Data Mart , choose Connector as the definition type.
- Select Google Ads as the data source
- Specify the ad account that you want to collect data from
- Authorize access to your Google Ads account
S03 · Step 3
Step 3: Select Google Ads API Endpoint & Fields
Choose exactly which Google Ads data should be collected.
- Select the appropriate API endpoint (for example, ad_account_insights)
- Choose metrics such as spend, impressions, clicks, and conversions
- Define the dataset and table where data will be stored
S04 · Step 4
Step 4: Create Google Ads Report in Looker Studio
Now it’s time to enable your Google Ads data in Looker Studio
- Add Looker Studio as a Destination & paste the JSON into Looker Studio
- Then just tik the box in the Destinations section of a data mart
- From now on, your Google Ads Data Mart is available from Looker Studio as a configuration
S05 · Step 5
Step 5: Get more from your Google Ads Data
Your Google Ads data is now available for analysis in Looker Studio. But why stop at just this? You can reuse the same Google Ads Data Mart to:
- Enable Google Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
- Just go to Insights tab, use our smart prompt, customize it or start from scratch
- Blend Google Ads data with GA4, CRM, or other ad platforms
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