Alyona Samovar
Alyona Samovar
Senior Digital Analyst
Alyona Samovar is a Senior Digital Analyst who spent years at OWOX helping enterprise clients design analytics systems, build BigQuery reporting pipelines, and optimize marketing measurement. She specializes in SQL-based analytics, data modeling, and turning raw marketing data into actionable insights. Alyona writes about practical analytics workflows, BigQuery best practices, and data-driven decision-making.
Articles70
- GA4 to BigQuery Export 2025: Events Table Schema and Dates
- BigQuery Aggregates: Boost Your Data Analysis in 2025
- A Guide to GA4 Direct Traffic and How to Fix It
- Marketing analytics for data-driven decisions in 2026
- Top 10 advertising reporting tools in 2026
- Channel Grouping in Google Analytics 4
- 8 BigQuery Mistakes in GA4 Export & How to Avoid Them in 202
- How to Query Event Data in GA4 BigQuery Export
- Export GA4 User Properties to BigQuery: Setup Guide 2025
- How to Calculate CPL in 2026: A Definitive Guide
- Extracting GA4 Metrics to BigQuery: 2024 Guide
- How to UNNEST GA4 Event Parameters in BigQuery
- Calculating ROI for Marketing Campaigns in 2026
- Comprehensive Guide to BigQuery Aggregate Functions for 2025
- BigQuery Array Functions: Complete 2025 Guide
- BigQuery Data Type Conversion 2025: CAST & SAFE_CAST Guide
- BigQuery Conditional Expressions and Functions: 2025 Guide
- Create and Delete Tables in BigQuery: A 2025 DDL Guide
- BigQuery DML Commands: A Complete Guide for Data Analysts
- BigQuery Date Functions: 2025 Syntax, Usage & Examples Guide
- BigQuery Datetime Functions: A Guide for Data Analysts
- Google BigQuery Explained: Everything You Need to Know
- JOIN vs UNION in SQL: Understanding Key Differences in 2025
- Advanced Guide to Mathematical Functions in BigQuery: 2025
- Modifying Tables in BigQuery: A 2025 DDL Guide
- Enhanced Data Analysis with BigQuery Navigation Functions
- BigQuery Numbering Functions: Enhance Data Analysis Skills
- BigQuery Partitioned Tables: Complete Guide for 2025
- BigQuery Pricing 2025: Forecast and Manage Costs
- BigQuery Public Datasets in 2025: How to Use Them
- BigQuery Sandbox 2025: Beginner's Setup and Tips
- Master BigQuery SQL: The Ultimate 2025 Guide
- A Complete Guide to WHERE, HAVING, and QUALIFY in SQL
- Table Explorer & Data Insights Tabs in BigQuery: Quick Guide
- Top Essential BigQuery Data Types: A Clear 2025 Guide
- Full Guide to Using Wildcard Tables in BigQuery for 2025
- Using Window Functions in BigQuery: A 2025 Guide
- Top 21 Data Analysis Tools for 2026
- Data-driven Attribution across Google Products in 2025
- Databases vs. Data Warehouses vs. Data Lakes: Key Difference
- Enhanced E-commerce Tracking in Google Analytics 4 Using GTM
- 5 Reasons to Create Report in Google BigQuery in 2025
- Google Analytics For Mobile Apps - 2025 Edition
- Master the Art of Linking Google Analytics to Google Ads
- 14 Best Reporting Tools and Software in 2026
- Setup GA4 Tags with Google Tag Manager: A Clear 2025 Guide
- BigQuery String Functions Syntax, Usage & Examples in 2025
- How to Upload Data into Google BigQuery
- SEMrush vs SimilarWeb: Comparing Accuracy in 2026
- BigQuery ML: Everything You Need to Know (With Examples)
- BigQuery Console Guide 2025: Mastering Data Management
- GA4: How to Handle Duplicate Transactions
- How to Upload Google Ads BigQuery Raw Data in 2025
- How to Install Google Tag Manager (GTM) in 2025
- How to Import Bing Ads into Google Analytics 4 in 2025
- How to Set Up Ecommerce Tracking in GA4 for Criteo Campaigns
- Uploading Instagram Data to Google BigQuery
- What is Google Client ID in GA4: Setup Guide for 2024
- How to Connect BigQuery to Microsoft Excel
- How to Set Up Google Ads Enhanced Conversions in 2025
- Data Quality Check in 2025: Ensuring Accuracy & Reliability
- Data Masking Use Cases: Examples Across Industries
- Automate Google Analytics 4 Reports in Google Sheets
- RFM Analysis: Learn about Customers and RFM Segmentation
- Advantages of Standard SQL in Marketing in 2025
- How to Solve the GDPR Problem with a GTM Server-side Tag
- How to Track Facebook Ads in Google Analytics 4: An Overview
- Expert SQL Templates for BigQuery and GA4 Reporting
- Demystifying The Basics of Data Transformation in 2025
- UTM ID: Why You Must Include It in Your Ad Tracking in 2025
Success stories40
- Optimize Sales Funnels for Better Conversion Rates
- How OWOX Helped Reformation Make Smarter Decisions
- 15% Email Conversion Rate for Travel Agencies
- Setting Up Advanced Analytics for Online Streaming Services
- Use Advanced Analytics to Reduce Low-quality Apps
- The Answear Success Story of Increasing Revenue by OWOX BI
- Transforming Data Analytics for ArtPix 3D: Case Study
- Avrora: Analytics Transformation with OWOX BI
- Evaluating Acquisition Channels and LTV via Cohort Analysis
- Automating Ad Campaign Reports for a Digital Agency
- Monitoring Web Data Quality: FxPro Case Study
- Competitors’ Prices Impact Sales: Citrus Success
- Set Up Marketing Analytics
- Contentmart's Customer Journey: A Success Story by OWOX BI
- Ad Performance with Customer Cohort Analysis
- ROPO Analysis for Ecommerce
- Delfast Saves 80% on Ad Costs: Case Study by OWOX BI
- EVA Case Study: Real-time Data Boosts Sales Promotions
- Fabelio Case Study: Merging Online and Offline Customers
- Automate Marketing Reporting for Restaurants
- Boost Sales & Loyalty by Fixing Checkout Errors
- Build Cross-platform Analytics for Large-scale Marketplace
- Calculating Delivery Cost and ROMI for Purchase Orders
- Identifying ROPO: Online Influence on Offline Purchases
- How to Improve Advertising-to-sales Ratio by 10%
- Measuring ROPO for an Omnichannel Retail
- Tackling Fraud in CPA Networks for a Major European Bank
- Evaluating ROPO Analysis in Omnichannel Marketing Analytics
- Boost Revenue by Cutting Ad Costs for Bookings
- Increase ROI 2.5x and Cut Ad Costs in Half
- Google Ads: Assisted Conversions Analysis by IQ Option
- How to Use Available Customer Data for LTV Prediction
- Evaluate Ads in 1 Report and Save 4 Hours Daily
- Optimizing Ad Campaigns Using Assisted Conversions
- Orcanta Case Study: Boosting Email Marketing Revenue by 126%
- Quick Access to All Essential E-commerce Product KPIs
- Rozetka: 9% AOV & 18% Marketing Revenue Growth
- Advanced Analytics Setup for CS:GO Trading by OWOX BI
- A Pigu Group Case Study on Driving Real-time Sales
- ZOOD: 6-Week Data Reporting Transformation with OWOX BI