Connector
Visualize Twitter Ads Data in Looker Studio
Use Looker Studio as a reporting destination for Twitter Ads data collected with OWOX Data Marts. Collect X Ads Data into any data warehouse, then reuse it in Looker Studio (or Google Sheets) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email.
The analytics system teams actually use
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teams running OWOX from the Google Workspace Marketplace
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open-source connector installs via npm
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S01 · Step 1
Step 1: Select a Data Storage
All data should have its home. Start by connecting a data storage where your X Ads data will be stored & processed. This is necessary so you connect trusted data to Looker Studio.
- Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
- Store raw X Ads data in one central place so you can blend them later on with other ads data or with conversions data from GA4
- Keep full ownership and control over your data
S02 · Step 2
Step 2: Create X Ads Data Mart
Click on + New Data Mart, choose Connector as the definition type.
- Select X Ads as the data source
- Specify the Advertiser ID that you want to collect data from
- Authorize access to your X Ads account
S03 · Step 3
Step 3: Select X Ads API Endpoint & Fields
Choose exactly which X Ads data should be collected.
- Select the appropriate API endpoint (for example, statistics)
- Choose metrics such as clicks, impressions, spend, engagements, video views, etc.
- Define the dataset and table where data will be stored
S04 · Step 4
Step 4: Create X Ads Report in Looker Studio
Now it’s time to enable your X Ads data in Looker Studio.
- Add Looker Studio as a Destination & paste the JSON into Looker Studio
- Then just tick the box in the Destinations section of a data mart
- From now on, your X Ads Data Mart is available from Looker Studio as a configuration
S05 · Step 5
Step 5: Get more from your X Ads Data
Your X Ads data is now available for analysis in Looker Studio. But why stop at just this? You can reuse the same X Ads Data Mart to:
- Enable X Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
- Just go to Insights tab, use our smart prompt, customize it or start from scratch
- Blend X Ads data with GA4, CRM, or other ad platforms
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